Hey, there, I’m Jenn! I’m a free-spirited Life Purpose Coach & creative visionary who believes in doing business differently from the mainstream.

I write about identity, purpose, and personal growth, as I hate to see people settle for less than what is possible. My aim is to shift your perspective, and to help transform your life from the inside-out.

Through COACHING + ECLECTIC RESOURCES I will help you…

  • release the overwhelm
  • find direction & clarity
  • work according to your strengths
  • set yourself apart from the mainstream
  • shift your perspective
  • discover the freedom & flexibility that knowing yourself can provide

Dive in now, and discover how you can start building a flexible career & life that works for you.


. . . I love a lot of things! I have new ideas all the time, and often feel like I should monetize them. There are, however, a handful of things I tend to come back to, again and again. The late author, Barbara Sher, would’ve said I’m a “Cyclical Scanner”.

Since my mid-teens, I’ve been a huge fan of personality psychology — I’ve taken just about every personality quiz I’ve come across, since then! And after much trial and error, I finally realized that it makes the most sense for me to help others — like you — to better understand themselves, so that you can know what works best for you and create the life you dream of.

In fact, the more I’ve learned, and the deeper I’ve gotten into entrepreneurship, the more I’ve come to see that knowing yourself really is the foundation for everything else. It makes all of life so much clearer, and your decision-making becomes simpler (something we multi-passionate creatives [or MPCs] desperately need, wouldn’t you agree?)

And as an added bonus, once you know how you are uniquely wired, you’re also better able to understand your life’s purpose.

See, most people think “purpose” is this one thing we’re meant to do with our lives. But I see it differently now. To me, “purpose” is simply our unique way of approaching whatever work we do. It’s based on the individual personality, strengths, preferences, and experiences that make up who we are. That’s why purpose looks different for everyone.

And isn’t it a relief to know you don’t have to tie yourself to one thing for the rest of your life? (a nightmare for most multi-passionates if ever there was one!)



I’ve been an avid reader since I was young, and was a book blogger and independent reviewer for 8 years prior to 2013 (when I started my biz). I used to read an average of 80 books per year! And thanks to my love of learning and endless curiosity, I’m always adding to my list of resources so I can help others find what they need!


As a heart-centred entrepreneur, the mainstream methods (eg. hard-sell tactics & pushy sales) just do not sit right with me. I struggled for years, trying to do things that way, and I just couldn’t. It felt far too inauthentic! Thankfully, I’ve learned there is a better way, and I’m building a list of great resources around this topic! (Stay tuned!)


While I’m not one to flaunt it, I’m a Jesus-lovin’ gal, and was raised in an evangelical Christian home. Over the years, my faith has become my own, so while it looks different from that of those I grew up with, it’s still the rock I stand on (Jesus is the hope that anchors my soul).


My business bestie and I frequently remind each other to “keep it simple”. Both of us are prone to over-thinking and making things more complicated than they need to be. So, we’ve developed this sort of mantra to recenter ourselves, and to slow down.

too long; didn't read (banner)

SUMMARY: (too long; didn’t read)

While my business is mainly built around helping multi-passionate gals –like you– to know who they are and what they’re here to do (identity & purpose), you will also likely find content around these topics:

  • Books / Learning / Personal Growth
  • Faith / Christianity
  • Gentle Business / Authentic Marketing
  • Slow Living / Simplicity

I believe that we should love what we do. Yet, in order to do so, we need to know and then work in our strengths.

Far too many people are stuck in jobs they can’t stand — feeling unfulfilled and restless — and I believe a lot of that is because they aren’t fulfilling their potential.

I’m here to help change that.

So, if you’re ready to dive in and discover what makes you unique, and how you can best create the life you’ve been dreaming of, then check out my coaching packages, or the resources I offer!


  • fellow multi-passionate
  • has ADHD-inattentive type
  • married mom of 2 kiddos (B24 + G21)
  • lives in SW Ontario, Canada
  • Christian
  • bookworm / avid learner
  • endlessly curious
  • obsessed with personalities
  • stationery nerd (journals, pens, notebooks)
  • cat lover
  • loves: the beach, sunshine, dancing
  • INFJ + Enneagram 5w4
  • StrengthsFinder: Learner, Input, Developer, Individualization, Intellection (learn more…)

Feel free to join the conversation on Social Media:

Instagram: www.instagram.com/jenn.smpsn

Pinterest: www.pinterest.com/jennsmpsn