Ever Shifting

As a multi-passionate creative, it can be really hard to stay consistent. All of the entrepreneurial (or, marketing) “gurus” will tell you that you must be consistent, or you will lose your audience’s attention. (Heck, I can’t even keep hold of my own attention! LOL — Squirrel!)

But, here’s the thing. . .

Once you understand who you are at your core, and what makes you come alive — once you know what does and does not work for you — consistency becomes so much easier. You begin to see ways you can work with your tendencies, instead of trying to fight against them in some wild attempt to conform to the “shoulds”.

As an example . . .

Not long ago, I discovered that the thread that ties everything I love together is GROWTH. I used to think it was “freedom”, or maybe “possibility”. But, now I’m clear (and Growth actually encompasses both freedom & possibility!).

RELATED: Get clear on YOUR overarching theme!

Knowing that “Growth” is my overarching theme, I’m now able to understand what does and does not fit with this, and it enables me to make decisions about my work far more easily. It’s like my North Star.

Recently, when –once again– thinking about changing up my content, I had an “aha”. I realized that my own topics will forever be shifting and changing, because I am constantly in the process of learning new things, and upgrading my mindset and knowledge. This –in essence– is what GROWTH is . . . forever evolving.

So, instead of fighting it in the name of “consistency”, I’m now relieved to see that I am still being consistent by remaining true to my overarching theme of growth… even if my content under that umbrella may shift and change, as I go along.

Now, how can you find that same freedom to work with your tendencies instead of against them? Here are 3 simple steps to get started:

01. LIST ALL THE THINGS YOU LOVE

These don’t have to be all work-related. If you love it, write it down. Write down things you’re currently into, and things you used to be enthralled by. Everything goes on this list.

02. REVIEW IT AND LOOK FOR COMMONALITIES

Once you’re done making your list, look it over and see if you find any patterns or commonalities. For example, maybe you love freedom, and possibilities, and personal development, and personality types, like me. In that case, you might say “growth” is a commonality between it all.

03. KEEP DIGGING UNTIL IT FEELS RIGHT

It may take some time, or a few tries, to figure out your own “North Star”. Like I said, my own switched up a couple of times before I found the one that best fit who I really am.

And, if you need help, I’m here to walk you through this discovery process. My North Star program does just that, so feel free to have a look.

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