5 Values My Business Is Built On

What motivates your actions? Have you ever sat down to really consider your values (whether personal or professional)? Better yet, have you given any deep thought to whether your actions actually align with the values you claim to hold?

Personally, I’ve worked out my values — both personal and professional — but I am still working on ensuring that my actions match up with those values.

Regardless, here are the five (5) values my business is built around:


No limits! Freedom to be yourself, and freedom to run your business in the way that works best for you. I believe that everyone should be free to do what they love and to love what they do. And I also believe that we don’t have to do things the way everyone else says we should — we’re free to choose our own path!


“Keep it simple!” This is the mantra my business bestie and I often repeat to each other, especially when one of us is overthinking or over-complicating things! If you really think about it, there are truly only a handful of things that will lead you to “success” (whatever that looks like for you). Everything else is just “extra”, or the method that worked best for someone else. Figure out the basics — and the rest will take care of itself.


Trust the process. Release the outcomes. Believe that, if you keep at it and work for what you want, you will eventually see the end result you were looking for. So often, when I’m stressing out, it’s because I’m trying to control the outcomes (things which aren’t in my control & never will be). And God has to gently remind me that my job is to take action and His job is providing the outcomes!


I have come to believe, through practising this in my own life, that knowing oneself really is the key to making all of life better, more enjoyable. When you know who you are and why you do what you do, you can make more aligned choices. Want to learn how to do this? Click here!


Never stop exploring and learning! Because once you do, you stop growing and then you stagnate. And that is a pretty dark place to be [I’ve been there!] Instead, be constantly on the look-out for ways to learn, to expand, to increase your knowledge, & to improve your skills. You’ll walk away with a rich & fulfilling life full of adventure!

Now, tell me…

Do any of these resonate with you? Which one(s) stood out the most?

Find Your Why

When is the last time you tried to change a habit? How did you do? Were you successful?

A lot of people do okay for a little while, but then things come up, and they find themselves reverting back to their old ways.

In the past, you might have been told, and/or believed that you just needed some stronger willpower. Nowadays, however, it’s coming to light that that’s maybe not the case.

Instead, a better method is to find your “why”.

Your why is the soul-deep reason behind the changes you’re wanting to make.

In her book, “F.I.T: 10 Steps to Your Faith Inspired Transformation“, Kim Dolan Leto recommends that your “why” be rooted in one of three areas: relational, medical, or spiritual. The reason for this is that these are areas most closely tied to our core values. As such, our why— our reason for wanting to change — will be super-strong, and will have its roots deep enough to keep us motivated and moving forward, even when life tries to throw us curve balls, and derail our plans.

To give you an example, my own “why” is two-fold: spiritual and medical. First, I want to be able to live life to the fullest, and I can’t do that if I’m unable to get my butt off the couch. Second, I’m tired of feeling like a “victim” in my life, and am aiming to build up my strength, physically. I started with going to the gym. Now, I’m turning my focus to eating better, and to continuing my strength-training from home.

Life has definitely tried to mess with my plans, several times in the past year. But remembering my reasons for making these changes has helped me to continue. Thinking of my “why” re-lights that deep, inner fire to change my life for the better.

So, give some thought to this. See if you can find a soul-deep reason for the changes that you want to make. Make sure that this reason really touches something at the core of you, as then it will be deeply-rooted, and nothing will be able to stop you from reaching your goals.